This according to an industry source:
A lot of people worked hard for over a month creating some amazing extra features for the HD release of "Cloverfield." At first it looked like not many consumers would see these features, as the release was planned for HD-DVD like Paramount's other recent titles. But now that Toshiba's HD-DVD format is dead, Paramount is scrambling to release "Cloverfield" on Blu-ray - on the original HD-DVD street date. As a result, the current belief is that there's not enough time to program all the extra features (including lots of new story stuff, along the lines of the viral campaign's backstory) in time for the Blu-ray release, and all this great work will be scrapped. That would suck! So I'm hoping that if you and others help spread the word, maybe the fans could make enough noise to convince Paramount Home Entertainment's marketing division to postpone the Blu-ray release by a few weeks so the disc can include all the extra materials. Demand it!Taking advantage of this opportunity to write THE HEADLINE I know Cloverfield fans (myself included) want to read was cynical of me. But in my defense, I did so in order to demonstrate the point to Paramount. Not only will more extra features sell more discs, more extra features equal more fuel for the fans online.