Thursday, December 6, 2007

SAD NONPROFIT CONTEST OF SORROW

An ever vigilant member of The Effect team points out that Tagruato through Slusho? has launched a campaign to enlist the masses in its effort to peddle its suspect product to the Anglosphere. Judging from the lack of sophistication and downright creepiness of the corporate example they provide, they definitely need the help.



Second only to the commercial in its insipidness, the selection criteria are simultaneously infantile and unnerving.

WINNER SELECTION AND NOTIFICATION: Eligible Submissions will be judged on the following judging criteria ("Judging Criteria"): (i) embodying the happy-fun excitement of the Slusho! product - 50%; (ii) originality - 20%; (iii) creativity - 20%; (iv) adhering to the suggested length of thirty (30) seconds for a Submission - 5%; and (v) not associating Slusho! with something scary and bad - 5% [Emphasis ours.].
Unfortunately, we lack the resources to offer a competitive monetary prize (psst. $3,000 is chump change for Tagruato, and Alienware is giving them those computers in trade for the advertising), but we're still of a mind to hold a competing contest. The rules are simple. Create an anti-Slusho?/Tagruato commercial of any length. Contact The Effect with your video's link and we'll feature it here. Winners of our contest get the satisfaction of knowing that their efforts are in the service of the only winner that counts, the planet!

And if it's not yet apparent the judging criteria are: being scary and associating Slusho? with something(s) bad - 100%.

2 Comments:

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